Web design for gyms & studios

Website design for gyms and fitness studios

Your website has one job: get someone through your door for their first session. We design bold, fast sites that show what training with you feels like, make the timetable easy to read and put your free-trial offer where nobody can miss it.

What it needs to do

What a fitness website needs to do

People compare gyms on their phone in a few minutes. The one that answers their questions fastest, and makes starting feel easy, gets the visit.

01

A timetable that works on a phone

Your weekly schedule as a real, readable table (or a link into your booking app) rather than a screenshot, so people can plan their week in seconds.

02

One clear offer

A free class, trial week or intro deal, repeated at the right moments, with a simple sign-up that lands in your inbox.

03

Works with your booking system

Link to or embed the booking and membership software you already use, so members book the way they're used to.

04

Classes and coaches explained

Class formats, levels and coach profiles that help beginners feel welcome and help regulars find the right session.

05

Found by people nearby

Local SEO for searches like “gym near me”, with fitness structured data and a site that supports your Google Business Profile.

06

Fast, even with big photos

Photo-led designs that still load quickly on mobile data, built to a 90+ Google PageSpeed target.

Concept website for a small-group fitness studio, with charcoal blocks and orange and green accents

Concept work

See it in action.

We designed a concept site for a small-group fitness studio to show the approach: bold charcoal blocks with orange and green accents, a free-class offer throughout, class formats, a weekly schedule and a join section. It's a concept rather than a client, so feel free to explore it.

Open the fitness concept

Built to be found

Ready for “gym near me”

Every fitness site we build ships with local search basics in place, so Google knows what you offer, where you are and when you're open.

  • Page titles written for searches like “personal trainer in [your area]”
  • Gym structured data with your address, opening hours and class types
  • A 90+ Google PageSpeed target, even with photo-heavy pages
  • Google Search Console set up and your sitemap submitted
  • Timetables and offers as real text that Google can read
  • Links between your site, Google Business Profile, booking app and socials

How it works

From first message to launch.

Everything happens by email, in writing and on your schedule, wherever you are in the world.

01

Brief

Tell us about your gym or studio, your classes and the members you'd like more of. A few lines by email or through the form is enough.

Day 1
02

Free concept

Your homepage concept lands in your inbox within 48 hours, free and with no obligation. We refine it together.

Days 2–7
03

Build

Love it? We agree a fixed price and build the full site, hand-coded and tested on every device.

Week 2
04

Launch & grow

We go live, set up Search Console, hand over everything you own and look after hosting and small changes.

Week 3 →

FAQ

Fitness website questions

Anything else? Just ask. We reply within one business day.

Can members book classes through the website?

Yes. We link your timetable to the booking or membership software you already use, with clear booking buttons where people need them. If you don't use one yet, we can suggest options that suit your size.

Can we show memberships and prices?

Of course. Clear membership options and an intro offer help people decide, so we design them to be easy to compare on a phone.

Do you work with personal trainers and small studios?

Yes. Whether you're a solo coach or a studio with several coaches, the site is built around how you actually sign people up.

How long does a fitness website take?

You'll see your free homepage concept within 48 hours, and most sites go live in two to three weeks. Sites with online payments or a member area are scoped individually.

Can you help with photos and video?

Yes. Real photos of your space, coaches and members work best, and we'll tell you exactly what to shoot. Until you have them, we can use carefully chosen stock imagery that fits your style.

Get a free concept for your studio

Tell us about your gym or studio and see your new homepage within 48 hours: free, with no obligation.